HUG Brand Materials
After their branding was created and their NFT collection launched - HUG founder Debbie Soon reached out about freelance design services to help create branded materials - invitations, motion graphics, social posting templates etc. The brand itself is friendly, accessible, and loves a good gradient and “Hot Wallet Red”. I cannot take credit for the initial branding - that is some beautiful work by a few other HUG community members. I did however create the materials and extensions seen here.
Role: Graphic/Brand Designer, Illustrator, Art Director
Tools: Adobe illustrator, Canva, After Effects, Photoshop, Typography
Right: The I “hug” NY tote bag designed for a New York event