Corporations are changing and with it, expectations of creatives and creative leaders. Many companies have limited creative resources compared to their company size, and as a result left-brain thinking is becoming increasingly important to current and future creative leaders. Concise communication, data, and goal-setting aren’t necessarily natural parts of the creative process - but it’s crucial for creative leaders and can actually help relieve process pain points and kick off experimentation.
Read MoreAs you move into creative management - there are new ambiguity challenges. Hard deadlines for projects with no briefs, re-brands that need direction, and navigating and pivoting to real-world feedback are just a few examples. So today I thought I’d share a few of the strategies that I’ve found helpful to light the path forward from nothing.
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