Building Top Class Social-First Creative

Challenge

Google hired me (via ASG) to bring a social first perspective to their creative process. I act as Associate Creative Director across Google Developer social media channels. And bring tactics to the table to “hack” the algorithms, stay fresh/current, and push the envelope creatively. My proudest contributions have been working on Google I/O ‘24, the Google for Developers channels, as well as the launch and early promotion of Gemini, Google’s AI product.

Tactics

I leverage a variety of ever-changing tactics to meet social media where it’s at. But consistently, I look for ways to optimize creative to the algorithm, leverage new platform features, and ultimately and most importantly, connect with the audience. Below is a small sampling of recent posts and projects.

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Roles:

Creative Direction: Veronica Thompson, Rick Murphy

Agencies:

Ocupop
ASG LLC

Google Social Campaigns (Copy)

Building Top Class Social-First Creative

Challenge

Tactics

Roles:

Agencies: