Early last June a new social networking and retail website called The Fancy got a great deal of attention. when Facebook’s own Mark Zuckerberg opened an account and “fancy’d” exactly one item, a bookshelf, speculation of Facebook’s interest in The Fancy and what it might mean immediately picked up. Zuckerberg now has over 131,521 followers and a “rank” of 10.
But what is the Fancy? Fancy describes itself as “part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.” Personally, I see it as a Etsy meets Pinterest. The layout is photo heavy but many of the postings come with a price tag and an option to buy.
The social media aspect of the website is still a little underdeveloped. Though you follow others, you’ll still see the overall stream of fancy updates unless you customize your timeline contents. The most perplexing thing is your “rank” a supposed real-time popularity score. It’s slow to change and extends to some unknown number. The self-expressed blog aspect I have yet to witness, but the photos are of high quality and easy to share with followers. To fancy something is the same process as pinning. You can install a “fancy it” button on your toolbar and seconds later you have a posting.
So will fancy take off? Only time will tell. The one complaint that I hear over and over again is the price tag. That “Retro Clip lamp” up above? That’s $920. A short scroll down and you’ll find a leather biker jacket for a cool $5,000 and a pair of $105 Vans. So The Fancy may be operating more as a wish list than a shopping cart for the common man. Still, if they can continue to add lower price point products who knows, we may find we “fancy” sites other than Pinterest.