Pinterest for those of you who may not know, is a wildly popular picture based social media website that allows you to share your favorite photos with your friends by “pinning it”. Or at least that is what Pinterest started as. This particular social media site has been spurring a kind of creativity that you just can’t get on Facebook.
I first became aware of the burst in Pinterest creativity while I was interning at America’s Test Kitchen (ATK). Another intern had started a Pinterest Scavenger Hunt challenge that challenged fans to find specific images on one of ATK’s many Pinterest boards with the prize being a cookbook. The response was overwhelming. People loved sorting through the flurry of photos to find that week’s challenge image. It also brought traffic to our Pinterest boards and helped new followers get familiar with our product. Watching the project progress got me thinking, what other ways can we use Pinterest beyond just the sharing of our favorite photos?
Enter DIY’s. With the huge boom in creativity both in the kitchen and out, DIY cooking and fashion projects are garnering attention on sites like Pinterest if they are given a little extra effort. So how can you set your bracelet making project apart from the rest? Include a step-by-step photo presentation of your project (see the screen grab of Honestly WTF’s DIY Studded Sneaker Project on right). Creating a photo montage has become increasingly easier and thanks to smartphone apps like PicFrame you can even make them on the go. Just remember to take a photo at every major step in the project (the better the photo quality the more useful the photo will be for users) and when you’re ready combine the photos using software like Adobe InDesign or if it’s shorter the aforementioned Picframe or even tumblr.
Not only do these types of pins attract attention, they are incredibly user friendly and provide your potential readers with a helpful guide to the craft that they liked enough to try and make. Just remember to make full written instructions somewhere and link them to your photo montage.
If you’re not a crafter you can still use your Pinterest to show off your accomplishments. I’ve started a resume Pinterest board to provide a visual representation of what I’ve worked on in the past. It may not be dramatically popular with your followers but if ever you direct a prospective employer to your Pinterest (it happens–especially if you’re going into social media based jobs) they can actually see what you’ve worked on. I also like to include a note on what I specifically contributed to if it’s a group project. This provides context and perhaps an amusing anecdote for followers. To top it off, a resume pin board is also a great little boost in your pride– it’s a reminder of all of your accomplishments!