Yes, yes I know who wants to hear me brag about my “babies” (read: websites–no real babies)?
Indulge me for just a moment! I promise we’ll be back to regular postings tomorrow but I’m just so excited! I’ve been working on the website for Powers Distributing for 4+ years (Powers is a beverage distributor in Michigan, focusing on beer, particularly craft beer). So I convinced them awhile ago to add a blog with a beer and food pairing index. You know the “You’re eating steak? These beers would be delicious with hearty red meat” kind of deal.
The first site I built while in college in-between classes, homework, and clubs. It was functional but harbly aesthetically appealing as I didn’t have the time to dabble extensively with CSS. After a year or so the blog continued to do well and Powers decided to do a full, professional web redesign. They called me in to consult on the project and I got to enjoy the creativity of web design without the headache of coding it (A fabulous Michigan-based company did the actual coding design work). I started populating content and now, two years later, I check in from time to time to help with social media marketing concepts and see how they’re doing.
First, Powers won last year’s Craft Beer Distributor of the year award (this year’s hasn’t been chosen yet). Which was fabulous for them and for me since they cited the social media and online initiatives I’d started while at Powers as one of the reasons they’d won.
Now I’ve just heard that Powers’ website is being used as an example of “good use of blogging” at a Social Media Conference. It’s one of only a few chosen!
Most of the credit here of course goes to the fabulous people, like Rachel, Dave, and Dan who have continued the great content and expanded on the initiatives I started. Remember that Recipe and Beer pairing index I mentioned? When the redesign happened I asked for a lot: a rating system in the shape of beer pints, gorgeous photos and more recipes. They gave me everything I asked for and now thanks to everyone at Power’s hard work its gotten even better! There are more recipes, a commenting system and they push their recipes out on social media. They’ve even hosted beer dinners and had chefs recommend their favorite beer and food pairings. It’s fun to see how what I started for Powers has developed. Thanks Powers!