Mobile is important to the future of the web for websites big and small. Based the Pew Research center’s data (as of October 2014) 64% of all American adults have a smartphone.
They also commute. Between 2003 and 2011 the commuting time for adults between the ages of 18 and 64 increased to 3.2 hours a week from 2.8. As any of us who’ve taken subways, trains, or buses can attest to the fact that our phones are one of our favorite distractions. That’s a lot of time to peruse your favorite online stores, blogs, or if you’re feeling whimsical – funny cat photos.
In today’s world, small and large business owners and bloggers alike are realizing that they have to accommodate mobile devices. Over and over again I see clients overwhelmed by the dizzying number of smart phones and tablets they feel they need to look at. Typically when overwhelmed, they have one of two responses – ignore it, or spread themselves too thin trying to make it perfect. I’ll be honest with you, you should be thinking about it but you shouldn’t stress over it. Approach your site like a consumer or reader and it’ll be easy to make a list of what to change
So grab a notepad my friends and let’s assess your site’s mobile mojo. As you walk through this list, jot down the things that stand out to both good and bad.
See How Mobile Savvy Your Site is (no code required):
- Open your website on your own smartphone (or on someone else’s phone if you don’t have one).
- What are your first reactions?
- Is this still visually representative of your brand?
- Does your mobile site look like a teeny zoomed out version of your website?
- Where’s your menu? Can you easily see it?
- Try to navigate your website like a user would. Here are a few things to try:
- If you have a search bar, try looking up something using it. Is it easy to type in? Does search work?
- Click on a link to a page in your menu. Did you need to try a few times?
- Can you easily see your images? What happens if you tap on an image?
- What changes might you make to things like text and image size as a reader?
- Repeat these steps on someone else’s phone (preferably a different model) or a tablet.
- Can you see your blogposts easily from your homepage? How about on a mobile phone?
- Click on a blog post.
- Are the images in the post clearly visible? are they very large or very small?
- If you have a sidebar, where did it go? Can you still access any important links there?
- Is the order of content correct? Or do you need to scroll past a lot of other content to get to your post?
For Indie/Small Stores:
- Open your store page. Has the content resized so that you can clearly see your products and prices?
- Click on a product.
- Can you clearly see and navigate to any extra product images?
- Is all of the description text clearly legible?
- Try Adding a product to your cart.
- Can you tell the product is in your cart?
- Can you open your cart successfully?
- Look at your data – Has anyone successfully purchased something on a smartphone. If not take note and check again in in a few months. This may indicate a sale can’t be completed.
Great, now if you’ve found yourself jotting down lots of things you’d like altered, tweaked or fixed it’s time to contact your web designer (or DIY) for a little maintenance. If you walked away with little to nothing you’d like changed – it sounds like you’re comfortable with where you’re at for now, store the notes you do have for your next round of maintenance.
Got more questions? I’ve got answers! Ask away my friends